Whether you’re a freelancer, an influencer, or a small business owner, creating an authentic brand is crucial to your success and growth. Your brand is what sets you apart from those that do the same thing you do and what keeps people coming back to you again and again. There’s so much that goes into creating a gorgeous brand, but your brand photos should be at the forefront of your mind. Here are a few ways you can prepare for a brand photoshoot:
Write down your story
Create a strong personal connection with your audience by telling them a story. Take a moment to write down who you are, why you do what you do, and what you have to offer potential clients. Building your brand isn’t about putting on a new personality — it’s about sharing the things that make you uniquely you in a calculated, beautiful way.
Come up with a vision
What describes your brand? What do you want your brand to look like? Is it bright, fun, young, quirky, and refreshing? Artistic, moody, minimalist, cool, and enigmatic? Professional, sophisticated, intelligent, trustworthy, and revolutionary? Think about those things first before moving forward.
Consult with your photographer
Let your photographer in on your vision for your photoshoot and for your brand itself. Make sure your photographer understands your story, your values, your image, and your personality. That way, your photographer will be able to prepare as well — choosing location, light, and shooting style accordingly. If we are working together, you can expect us to discuss your vision during your visual brand strategy session before your photoshoot.
Look your best
Consider hiring a professional hair/makeup artist for your brand photoshoot. A pro will be able to help you really shine in front of the camera and accentuate your best features, all while making sure you come across the way you want to. When it comes to wardrobe, choose an outfit that will make you feel confident and assist in telling the story of who you are.
Once you’ve done the work to know the story you’re trying to tell and the vision you’re striving to create, your brand photoshoot will fit right into place. If you feel prepared, confident, capable, and beautiful, all of those qualities will shine through in your photos and help refine your brand.
About Katie Krupa Creative
Katie Krupa Creative is a brand photographer based in Northeast Ohio, serving Cleveland, Akron, Canton, and beyond. Katie captures vibrant, professional images for service-based entrepreneurs and small business owners so they can show up confidently as an expert and the face of their brand. For more information, contact Katie or chat with Katie on Facebook or Instagram!*
*This blog post was updated on 12/2/2023 to reflect my rebrand
