How to Know if a Brand Session is Right for Your Business: Brand Photoshoot Tips

Nowadays, having an intentional brand is more important than ever. But does that mean that everyone needs to work hard at building their brand? How do you know if scheduling a brand photoshoot is right for you and your business? Here are a few brand photoshoot tips and questions to help you find out if a brand session is right for your business.

Who are you?

Are you a small business owner? An aspiring entrepreneur? A remote freelancer? A young professional seeking employment? If so, a brand photoshoot is a great step to help you craft your brand and make yourself more marketable.

Do you and your business have a brand?

Whether you know it or not, you do! In our increasingly connected world, it’s inevitable. As Amazon founder Jeff Bezos famously said, “Your brand is what people say about you when you’re not in the room.”

So maybe a better question is: is your brand already established? If not, booking a brand photoshoot is a great way to solidify your brand and add to that conversation. If you’ve already done some work building your brand, professional photos are a great way to take it to the next level and make your brand more human.

Where are you at in your business?

Are you looking to attract more clients? Build trust with existing clients? Book a new job? Influence more people? Rebrand and try a new marketing approach? A brand photoshoot can help reshape your business and catapult it forward.

Is your business engaging in effective marketing strategies?

Are you already spending advertising dollars? Do you need more content to promote your business on social media or your website? Are you looking to expand your audience and reach the right people? If so, a brand photoshoot can help you create a new campaign and find new clients.

Do you need great photos of yourself for your brand?

The world today is so digital. That means that no matter how good (or how average) you look in real life, the way you appear on the internet is the way most people will see you! A brand photoshoot will get you some incredible pictures for your website, LinkedIn profile, social media platforms, and more. 

Building a thoughtful, beautiful brand with the help of a brand photographer is something every business owner can benefit from it. Brand photography is a great way to solidify your brand, build trust with clients, and get some amazing photos of you looking your best. These brand photoshoot tips are essential before booking a session!

About Katie Krupa Creative

Katie Krupa Creative is a brand photographer based in Northeast Ohio, serving Cleveland, Akron, Canton, and beyond. Katie captures vibrant, professional images for service-based entrepreneurs and small business owners so they can show up confidently as an expert and the face of their brand. For more information, contact Katie or chat with Katie on Facebook or Instagram!*

*This blog post was updated on 12/2/2023 to reflect my rebrand