5 Things to Look For In a Brand Photographer

So you’ve started marketing yourself and your business in your own unique way. You want your brand to come across as exciting, engaging, and different from the rest of the service providers in your industry. You want to put the task of capturing your image and your essence into the hands of a capable, professional branding photographer. But how can you tell whether a photographer is a good fit for that daunting task? Here are five things you should look for as you’re trying to find a good match for a brand photographer.

Five things you should look for in a brand photographer

1. Portfolio
   Every photographer has a unique aesthetic and style. Are you looking for classic and sophisticated branding photos? Or is your look more bright and colorful? While any good photographer will be able to listen to your vision and try to capture it, it’s best to choose a photographer whose work and style resonates with you.
2. Specialization
   A fantastic wedding photographer or family portrait photographer isn’t necessarily a fantastic brand photographer. Look for an experienced photographer who specializes in brand photography.
3. What’s included?
   To have a successful brand photoshoot, there’s usually a lot more elements that go into it than just you, your photographer, and the camera. Find out whether your photographer offers a brand strategy consult, styling or wardrobe advice, professional hair and makeup, or studio space as part of their package. If not, consider those potential extra costs when working out your budget.
4. Connection
   During your consultation, focus on how your photographer makes you feel. Do you feel confident in yourself and their ability to make you look your best? Do you feel comfortable and relaxed? Do you feel like they understand you and your vision? If so, it’ll definitely show in your photos!
5. Think about the future
   As you and your business evolve, you’ll want to update your brand photos to best reflect your new look. To keep your brand looking fresh, ask whether your potential photographer offers a monthly or quarterly photoshoot package to regularly update your photos.

When it comes to choosing a brand photographer, look for a photographer who knows how to tell a story with the camera, one that will make any future potential clients of yours want to know more. For something as important as your brand, you can’t just look for someone who will get the job done for the lowest price — you need an experienced professional who can assist you in representing your unique persona and vision.

About Katie Krupa Creative

Katie Krupa Creative is a brand photographer based in Northeast Ohio, serving Cleveland, Akron, Canton, and beyond. Katie captures vibrant, professional images for service-based entrepreneurs and small business owners so they can show up confidently as an expert and the face of their brand. For more information, contact Katie or chat with Katie on Facebook or Instagram!*

*This blog post was updated on 12/2/2023 to reflect my rebrand